I strongly believe that, in 2011, we will see the envelope pushed to another level when it comes to sales and marketing.  Advertisers are already scrambling to find their place with the new technologies and phone apps are changing our lives by the minute.  The new touch screen pads wars are going to hit high gear as we move completely into the age of “Smart Life.”  Smart Life, as I see it, will become the frontier to gage our socioeconomic accomplishments and gaps.   Thousands at a time, we will emerge, showing our new gadgets that control our learning, entertainment, relationships and lives.  We will see things in ways we’ve never seen before, as our global technological landscape connects us 24/7 with both friends and foes. 

What are we giving up?

Some of the gains are obvious, but I heard someone say not long ago that the biggest technology change in the 1900s that impacted our ability to relate and communicate was the microwave.  The benefits were obvious and were sold to us as a convenience.  What we lost was the experience of the daily preparation of food.  Our children began to fend for themselves, as the volume of heat-able meals became available at an affordable price.  The seven days of formal food prep became six, and reduced to zero literally overnight, except on those special occasions. 

The advancements that we will experience this year are yet another cornerstone of monumental change. We will be able to control our homes, cars and lives in ways we never imagined just a few years ago.  What we will continue to lose is the human connection and the ability to communicate with purpose.  Relationships will become shallower each passing day, as we initiate and halt with just a symbol. 

How can we win?

We will win by creating opportunities to engage meaningful lifestyle enhancements.  Relationships will thrive in group settings, as virtual communities are established with live interactive broadcasts to all of our “Smart Life” devices.  We will win through the advancement of health, wellness and education.  We will forge new relationships based on true common interest.  Ultimately, we have an opportunity to change what might be harmful in a swift manner.  Growth can only come when there are movements, and I predict there will be movements.  Change is a constant, and we are establishing a new speed for change.  Enjoy the ride!

2010 just flew by, with many ups and downs and turns.  Most of us experienced some type of change in our lives.  The question – is where do we go from here?

I opened this year with a newsletter titled Lessons from Grandma Walls.  It was the most-opened newsletter I’ve ever published, as I spoke about the most influential person in my life.  The topics included:

Keeping it Real
Never Lose Faith
Always Help Others
Earn the Respect of Family and Friends
Make a Game Plan and Stick with It

I close this year sharing the journey of the woman who is at the center of my heart.  A few months ago, we learned Grandma Walls has breast cancer and, during the upcoming Holidays, she will be going through surgery.  I spoke to her just the other day, and she is still inspiring others by keeping it real.  Her faith is still strong and she has informed us not to worry.

I want to take this opportunity to thank Grandma Walls for all of her support, inspiration and direction.  She has been the gift in my life that has allowed me to inspire and direct others.  No matter what we go through, the one thing that is important is our family.

I sincerely wish everyone a Happy Holiday Season and thank you for all of your support.  Let’s continue to keep it real as we enter 2011.

Warm Regards,
Robert Van Arlen

Each of us has our own unique way of dealing with stress. Some exercise, some argue and some turn to substances that help them feel more relaxed…or at least forget their troubles momentarily.

Substance abuse is a serious topic, and it’s one we should be serious about fixing.

* * * * *
We all remember that person that had one too many during a corporate function or at a networking event. One thing for sure is that you don’t need to read a study to confirm that alcoholism and drug dependency are on the rise and becoming more visible. Although abuse is a common occurrence when the economy is down, it is not the answer to life’s problems. I’ve noticed more people drinking during the day and night, many to drown their sorrows from the pressure of declining and/or failed business.

From a professional standpoint, I know alcohol abuse deteriorates the workplace, families and personal productivity. Most professionals seem to believe a weekend binge has no effect on their personal or professional performance. Most happy hour participants seem to believe that drinking until you drop is acceptable in today’s society and has no bearing on personal and professional life. My goal is not to judge anyone, but to bring awareness to a problem that which can be solved-if people want to. I’m sure of one thing: all of the dots are connected.

I will admit that this economy caught me off guard, and I’ve been scrambling to find alternative sources for new business growth. I also realized that my personal consumption of alcohol was increasing both at home and in social situations. What was more dramatic was the fact that a number of friends also seemed to be indulging at an increased rate right along with me, some taking it to the point of no return, or what I deemed “the blackout,” a state of drunkenness where you simply pass out. Someone asked me the other day, “Are you stressed out with this down economy? You seem to be able to mask it well if you are.” My honest answer was yes, though there is nothing I can do about the economy; there is, however, a lot I can do about my own behavior. If I didn’t make some changes there, things would get worse. Most dependencies are progressive, and they can rapidly spin out of control.

The question, then, is how do you know if you have reached a point where you are out of control? How do you know whether or not you are functionally dependent? A chemical dependency exists when you drink or use a chemical substance to alter a state of mind and body to a point that you become both physically and psychologically dependent upon it. It is not based on the number of drinks or substances, it is based on honesty. The best way to understand whether or not problems exist is to focus in on the phrase “an altered state of being”. Stress, anxiety, insecurities, shame and guilt are sometimes factors in why people seek an altered state of being. Liquid courage is one of the best ways to describe the effects of alcohol. The reason we need courage is to overcome fear, my acronyms for which are: F**k Everything And Run, Face Everything And Recover and False Events Appearing Real. Alcohol and other substances can give you a false sense of courage by hiding any consequences for one’s actions.

What’s the Solution Besides Alcohol?

From a personal standpoint, I’ve decided to truly focus on what I can control. Yes, I will be real with you and admit I’m stressed and find fear creeping into my mental environment, but I choose not to participate in a fear-based mentality. I must be a bit strange because I have an appreciation for stress and pressure. It gives me the opportunity to grow and get stronger. I’ve learned that I can’t change yesterday, but I can handle what’s going on in the moment.

What can I do now? I highly recommend Eckhart Tolle’s book the Power of Now. My Now is my state of being in the present, which is accepting where I am and understanding I’m on a journey. My Now is being as healthy as possible by working out and eating right every moment I am able. My Now is helping those around me to feel good about themselves at every opportunity I get. My Now is to connect spiritually with my higher power at every moment. My Now is to realize that everything is as it needs to be in that moment. My Now is not to judge, but bring conscious awareness to a progressive problem that could be affecting someone you know.

We all have challenges and obstacles to overcome. That’s the journey of life. It builds strength, awareness, character, confidence and experience. In turn, that’s how we help and support one another. You deserve to live every aspect of your life in a whole and healthy and optimal way. The only thing you have to do is be honest with yourself. Look at your behavior. Do you need a change?

Please forward this message with love to anyone you believe can benefit from this knowledge.

* * *Next Issue* * *

In our next issue, I will bring to you the fundamentals of over-the-top service excellence, “Lessons from Alma – A Housekeeper for the Stars.”

Habits form the impressions that direct our actions. Dr. Debbie Campbell provides valuable information to create the right habits for optimal performance.

Enjoy!

Seven Habits for Peak Performance

You can achieve Peak Performance.

 No matter what your job, profession, hobby, or interest, you can achieve peak performance.  Peak performance suggests that one is operating at an optimal capacity. There are seven habits to understand and practice in order to obtain peak performance.

 1st Habit.   Adequate Sleep/Rest
A prerequisite to all other habits involved in peak performance is a good night’s sleep. The importance of sufficient, high quality sleep is well documented.  Studies suggest that most people need seven to eight hours of sleep a night.  Many people get far less sleep and this can result in daytime drowsiness, decreased concentration, more accidents, and more illnesses.  The body performs very important tasks while we are asleep including regulating gastrointestinal, cardiovascular, and immune functions, and furthering cognitive processing (yes, those dreams are important and useful).

 2nd Habit.   Focused Concentration
Focused Concentration is essential for peak performance.  Athletes refer to this state as being “in the zone”. A focus on the process rather than the outcome is also part of peak performance. Although it is best to have a vision and mission, it is then important to stay in the present and to be able to manage distractions. Distractions can be internal (such as disturbing or negative thoughts), or external factors such as noise, climate, etc.
3rd Habit.  Energy Activation/Control

For peak performance, energy should be activated when necessary. This implies the ability to change your level of energy and to utilize the right amount of energy for the task at hand. There are times (such as managing conflict) when a quieter, calmer energy is most important. At other times, a leader might exhibit high energy as in presenting his vision to his/her direct reports. Energy needs to be successfully utilized and managed.

 If someone is deficient in energy, actions should be taken to replenish this energy and rejuvenate body and mind. This is the topic of another article. It is also helpful to identify and utilize your usual hours of optimal functioning. Some people find they are sharper in the morning, others find themselves “coming into stride” in the afternoon (or evening) hours.  Peak performers schedule more difficult and demanding tasks for peak hours.
 
4th Habit.   Healthy Diet
It is well documented that many (usually six) small nutritious meals a day result in more steady blood sugar levels.  Peak performers then will have more energy, and better performance under this regimen.  Protein and complex carbohydrates, as well as minimal amounts of (good) fat, keep our bodies operating at peak performance. Remember also to drink plenty of water each day to stay hydrated. Water helps peak performers fight fatigue, lubricates muscles and joints, and even decreases wrinkles!

5th Habit.  Exercise
Exercise is a powerful contributor to peak performance.  Exercise helps us release (cortisol) stress hormones, boosts our metabolism, and gets oxygen flowing to the brain. It can be a great way to wake up and prepare for the day, or exercise can be done later in the day and utilized to “release” the stresses of the day. Exercise also stimulates the release of endorphins, “natural antidepressants” which elevate mood.
 
6th Habit.  Positive Self Talk
Positive Self Talk is another factor in Peak Performance. We need to believe we can accomplish our goals, and possess self confidence. It is helpful to be cognizant of our strengths and to remember our successes. It is important to see mistakes as a means of learning and therefore not a terrible experience.  Peak Performers can talk to themselves in ways that are nurturing, empowering, and motivating.

 7th Habit.  Imagery (Visioning)
Peak performers can imagine and envision their goals. They practice visioning, a mental rehearsal of future achievement. Peak performers have a sense of purpose and are usually grounded in a mission statement. They may utilize imagery, meditation, visualization, and journaling to channel creative processes. They may work with others (brainstorming) or “go within” to design their plan. They have the strategic ability to plan necessary steps and then implement these steps into effective action.

 Practice these habits and aim high! You too can achieve peak performance.

 
© Debbie Campbell, Ph.D., 2006
Debbie Campbell, Ph.D. is an Executive Coach, Life Coach, and Psychologist. For more information or a Free coaching consultation, contact Debbie@lifecoachingbydrdebbie.com. 

Next Issue
In my next issue, I’ll be back to writing about my own experiences and giving my own suggestions for living a life ignited with passion and purpose. See you next time!

Social Media can help any organization grow if there is a commitment, and if it is used effectively. Scott Deutsch, VP of Sales & Marketing at Orbius tells us how to get the wow moment with Social Media.
 

Enjoy!

Social Media: Getting to the Moment of Wow
  

The number one question I get when I talk to marketing people about social media and online communities is “what’s in it for me?”  My response?  You should care because soon it will be a standard component in your marketing mix. And it won’t be an option for you. Think of it as the next generation website. The key difference is that your next generation website will help you drive sales and create deeper customer loyalty and increased prospect stickiness. The era of brochureware is coming to an end. That’s what’s in it for you.

 
As soon as you help a marketer start to put a business context around social media and online communities, you begin to see the creative juices start to flow. It’s almost magical to see the transition to wow. The moment of wow is when the marketing possibilities around social media and online communities begin. It’s the moment they begin to appreciate how they can use the medium for building stronger business relationships.

 
Turning the moment of wow into marketing objectives and creating quantifiable business value begins by defining what you want to achieve. This is no different from any other part of your marketing mix.

 
Some of the objectives in a business-to-business marketing program might be:

• Create a trusted environment that fosters conversation and engagement. This is not a time for brochure copy.
• Create a way for our trusted members to help and share with each other.
• Offer content on a continuous basis that helps drive independent conversation.
• Create content that helps you learn how people use your product(s).
• Create a learning opportunity to learn what people want to do with your products and services.
• Create sticky value that provides a competitive advantage.
• Create micro-segmented communications opportunities to expand marketing foot print.

These aspirations will help you drive increased “relationships” to your brand and company. Robert Van Arlen thinks of this as a way to have your clients sing about you. Effectively, you are able to transfer the value of the “Wow” to customers and prospects at all levels.

 
The fastest growing segment of the social media market is around providing trusted business to business engagement. Social media is thriving because people have always engaged with each other. It’s a natural part of human communications. We naturally engage each and every day with our spouse, children, family, friends, neighbors, golfing friends and business associates.  Although Facebook and MySpace get the coverage, they generally are not trusted by adults, unless of course you are looking for a date, want to check out your favorite band or have time to surf. For the majority of adults, they are not willing to “expose” themselves to everyone. I think that people like LinkedIn because they only share their resume or CV with the world. Unfortunately, we as adults have many sides of our life. And you want to be in control. Businesses are always looking for ways to extend their capabilities and engage their customers and prospects in ways that result in higher retention, lower risk, increased ROI, and greater operational capacity.
Social media and online communities will be standard parts of your next generation marketing mix. Off-the-shelf products are now available to help you get started and learn. It will not cost you an arm and leg to experiment. You’ll find that this is a world in which you will be operational in only weeks. 
When will you have your moment of wow?

Scott Deutsch is the VP Sales & Marketing at Orbius, a social marketing platform that provides a set of tools for brands and organizations to engage, communicate and collaborate with their audiences within a safe environment.

 
 
Next Issue
  
Seven Habits For Peak Performance is what we need to survive in today’s economy. Dr. Debbie Campbell, Life Coach and Psychologist, will provide specific insight in my next issue.