One of the most important points I’ve learned in marketing is image. My bookings for speaking and training are based on two factors. First, is my content applicable and beneficial to the audience? Next, can they feel my energy through my image? It’s critical that I convey, quickly and easily, what I stand for and what my energy is all about.

After a comprehensive interview, Kelly determined specific expressions that she wanted to achieve and how she wanted to set them up. She wanted to make sure she understood every medium the shots would be used for, so I would ultimately achieve the best results.

Day 1: She had me communicate the core essence of my message and how it helps transform individuals and organizations. Kelly told me to let go of any inhibitions I might have and trust her work. She captured these moments while I was sitting in velvet chair and brought out the energy of the moment. The sitting shots portray a level of relaxed confidence to my audience. She told me the feelings that I expressed were powerful and motivational. We continued to shoot close-ups, designed specifically for my social media pages. She wanted to illustrate a sense of relationship to audiences that would incite them to want to get to know my work.

Day 2: This day was all about the music. We used the studio as a backdrop to express my love for some of my favorite instruments and how they connect to my message. The creation of music is the central theme to my Vision and Values content. Music exemplifies change and flows with synergy. Kelly’s goal was to capture the energy of the moment, to demonstrate how the music moves through me to my audience. The experience was both fun and rewarding. We completed Day 2 with a special canvas backdrop Kelly designed as a background for my web designers. She had previously met with their creative team to discuss ideas that could make web pages pop. She decided on the glossy black brick wall, since the combination of texture in the wall and the predetermined wardrobe selection would provide the cornerstone of the new web design.

The overall experience was over-the-top for everyone involved. Clients continue to rave about the new image that is consistent with all of my collateral. The bottom line for me is the new business opportunities that are coming my way because of my newly designed image.

If you want to learn more about a Kelly Cappelli please visit www.studio5.net. She is simply amazing.

Many thanks to Kelly and my web design team who put it all together.

For more than 20 years, Kelly Cappelli has been a dominant presence in the world of art, photography and advertising. She now handles photography and design projects for some of the biggest names in music, including Megadeth, Fender guitars, and the Grammy-Award-winning jazz bassists Mel Browne. For more information on Kelly Cappelli visit www.studio5.net.

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