Posts Tagged ‘success’

Great Marketers Get the Best Deals

Tuesday, October 18th, 2011

One of the most effective ways to increase your marketing effectiveness is to partner with others in your marketing efforts for your business.  As a coroporate business speaker, my Ignite newsletter provides specific motivational techniques to help you improve your marketing effectiveness.

Developing Your Marketing Assets

If you are starting any business today, one of the most important activities you must plan for is capturing contacts.  Contacts are the biggest asset you have, and if you can prove you know how your contacts can benefit another business, you’ve developed a serious marketing asset.  I still believe it’s not what you know, but who you know that is more beneficial.  More importantly, it’s your ability to engage the resources you know.  The first step is to let them know what’s going on.  A consistent news campaign like this one is important to keep them at the forefront of your mind.

Strategic Business Alliances Do Work

Most organizations today have limits on their marketing budgets.  Strategic alliances provide the path, share in the expense and share in the opportunity.  Recently, my team has been focused on implementing “A Taste of Rain” corporate training programs for advisors and attorneys.  An alliance was developed with three other firms that market and service those entities.  The net result is shared expense and shared opportunity.  How did we make it happen?  We came together and brainstormed on marketing ideas that might help all of us move one step closer to our goals.  Each entity handled one aspect of the conference, which resulted in less overall work for everyone.  The net result has been new contacts and, in some cases, new contracts.

The Power of Trades

Events have become an effective mechanism for branding and marketing, but the challenge is controlling costs.  If you have developed your marketing asset, you have the ability to demonstrate to the venue what you can bring them in new prospective clientele.  Act like a corporate business speaker: show them your marketing plan and how you plan to exploit their visibility.  The bottom-line is that it is marketing dollars they don’t have to spend, and it can be used as a means to help you control your costs.  The first step is to support the venue.  It needs to be a place you enjoy and where you desire to build a relationship.  This needs to be an establishment where you can entertain both your personal and professional guests.

I hope these tips prove beneficial to you and your business.

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Is Your Rhythm Producing Silence or Synchronicity?

Thursday, May 12th, 2011

Synchronicity is one of the best ways to describe a system that works. Individuals and organizations that achieve synchronicity have achieved a level of balance and consistency that propels success. Gaps are filled and obstacles are overcome when the level of effort is aligned with the desired result.

In this second quarter of the year, you have an excellent opportunity to improve your rhythm. Someone once said, it is not how you start, it is how you finish. Excuses are the greatest reason why most individuals don’t accomplish personal goals.

To consistently produce your desired results, you should thoroughly understand how to establish a pace that is aligned with the destination you want to achieve. Visualize the finish line while eliminating excuses that slow your pace.

Your performance in life is based on your ability to develop a synchronized rhythm. Your rhythmic masterpiece is directly linked to your daily rhythmic practice.

Rhythms for Peak Career Performance

Your rhythm benchmarks are measurements that help to drive accountability. If your goal is to achieve a promotion at work, the rhythm benchmarks you will want to establish include the following:

  • Identify specific tasks and systems you need to learn
  • Initiate your own training or certification necessary to fulfill the role
  • Network with at least two other motivational individuals who are masters in the role

Rhythms for Peak Personal Performance

If your goal is to improve your health, you will want to establish rhythm benchmarks for accountability.  These may include the following:

  • Identify resources to improve your knowledge (books, motivational conferences, etc.)
  • Initiate a daily standard of excellence for healthy food choices and exercise (what does it look and feel like)
  • Network with at least two other individuals who are masters at living a healthy lifestyle

Rhythm Benchmarks for Peak Entrepreneurial Performance

If your goal is to achieve a specific level of income for your business, you may want to include the following:

  • Identify new customers/clients with whom you want to do business
  • Initiate your learning of how you can help them grow
  • Network with motivational individuals who are successful in your industry or business

Although I said it’s not always how you start, it’s how you finish, I fibbed a bit.  It is how you start AND how you finish.  Your rhythm begins as soon as you wake up.  For a moment, consciously think about what you do in the morning to insure your day gets started on the right track.  What could you add to your regimen to make yourself more effective?

  • Exercise
  • Read something motivational associated with your goal
  • Listen to something positive
  • Play your favorite song

Keep in mind that your day is filled with distractions that will affect your rhythm.  The first hour of your day can determine your ability to achieve synchronicity.

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Robert Van Arlen © Copyright 2010